Which term best describes a change-management concept that emphasizes making the team feel a sense of urgency?

Which term best describes a change-management concept that emphasizes making the team feel a sense of urgency?

• A. Direct approach
• B. See-feel-change paradigm
• C. Bargaining
• D. De-emphasis

Answer: (B)

Creating a sense of urgency is essential to move people from thinking about change to taking action. The see-feel-change paradigm frames this as a three-step sequence: first, help the team see the current reality with clear data and concrete evidence; next, help them feel the personal and organizational consequences of not changing; and finally, guide them toward a concrete plan for making the change. This approach works because people are more motivated when they can both understand the situation and feel its impact, and then see a realistic path forward. Other options don’t capture this process. A direct approach relies on authority or pressure rather than triggering genuine urgency; bargaining focuses on negotiations and concessions instead of mobilizing emotional and cognitive buy-in; de-emphasis downplays the issue, which reduces urgency rather than creates it.

Creating a sense of urgency is essential to move people from thinking about change to taking action. The see-feel-change paradigm frames this as a three-step sequence: first, help the team see the current reality with clear data and concrete evidence; next, help them feel the personal and organizational consequences of not changing; and finally, guide them toward a concrete plan for making the change. This approach works because people are more motivated when they can both understand the situation and feel its impact, and then see a realistic path forward.

Other options don’t capture this process. A direct approach relies on authority or pressure rather than triggering genuine urgency; bargaining focuses on negotiations and concessions instead of mobilizing emotional and cognitive buy-in; de-emphasis downplays the issue, which reduces urgency rather than creates it.